In Organic We Trust

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Hello & Happy Thursday!




I had the pleasure of watching this documentary on the confusion that exists surrounding organic foods and the minimal companies that dominate the food industry as a whole and thought I would share!!  


“In Organic We Trust” is an eye-opening food documentary that looks beyond organic for practical solutions for me and you. Local farmer’s markets, school gardens, and urban farms are revolutionizing the way we eat. Change is happening from the soil up.



Despite the grim situation, this film offers some hope. It depicts positive examples of local efforts to grow organic food in urban areas and serve healthy foods in schools. Today,there are nearly 7,000 farmer’s markets across the U.S. that sell locally grown, organic fruits, and vegetables.



“In Organic We Trust” is a must-see documentary that reinforces the importance of supporting organic agriculture





In Organic We Trust – Trailer 2013 from Pasture Pictures on Vimeo.









About the film




In Organic We Trust is an eye-opening food documentary that follows Director/Producer Kip Pastor on a personal journey to answer commonly asked questions about organic food: What exactly is organic? Is it really better, or just a marketing scam?


The film digs deep with farmers, organic certifiers, scientists, and organic critics to explore the content beneath the label and the truth behind the marketing. It takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat.


Along the way, Kip learns that what began as a grassroots movement of small-scale farmers has turned into a $30 billion industry. Small, diversified organic farms have been replaced by large corporate operations and the “certified organic” label has become a marketing tool. The film reveals that in spite of the corporatization of organic, the original grassroots philosophy is making a comeback in many innovative forms.


Realizing that organic is not the all-encompassing solution to our health and environmental problems, Kip travels all over the country to unearth inspiring stories of local family farmers dedicated to stewardship of the land, a thriving “locavore” subculture centered on farmer’s markets, chefs feeding children healthy school meals, and urban and school gardens sprouting up to bring fresh food to low-income communities.




Film Facts


  • 1940 that organic came about and was applied to food 

  • Purchasing organic became popular in 1960’s
  • 2002 usda formed national program
  • handled by state and non profit agency
  • Takes three years for soil to change
  • Farmers are required to annually submit inspections
  • Farmers can only use allowed substances
  • They are not permitted to use irradiate sewage sludge or or genetic modification
  • Livestock can’t be fed antibiotics, issue for food safety, safer than conventional, bc we have restrictions
  • Charge organic farmers more to approve that they are organic
  • larger companies are buying out brands




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Did you know that only a mere 20 companies produce most of the food eaten by Americans (yes, even organic brands). These companies are so large, they have the economic and political power to dictate food policy, from laws on advertising junk food to children and manipulating nutrition standards to weakening federal pesticide regulations and blocking the labeling of genetically engineered foods.





Brands to note: 


  • Coca Cola owns – Odwalla & Honest Tea

  • Nestle owns: Sweet Leaf Tea & Tribe Mediterranean Foods
  •  Dean foods now called “White Wave”- Silk & Organic  Horizon
  • Kellogs owns: Kashi & Morningstar Farms
  • Kraft made company Mondelez: Back to Nature & Boca Foods
  • General Mills owns: Cascadian Farms



What the film claims:


  • Organic doesn’t mean locally grown or fresh

  • Organic has become simply a marketing tool promoted by USDA
  • Organic is misconstrued, just because its organic doesn’t mean its healthy
  • Large corporations are less about philosophy and more about profit
  • If its not certified organic it’s not truly organic 
  • large corporate farms are taking advantage of the USDA
  • We use 60 billion pounds of pesticides all designed to be harmful, into our homes, gardens lawns waterways, end up in our food or  drinking water
  • There is hard evidence that organic phosphate pesticides attack and damage brain and central nervous systems
  • Pesticides are the same as pharmaceutical drugs 
  • Chronic pesticide toxicity in humans has never been researched, but everybody eats pesticides today
  • Pesticides have an increased correlation in childhood disorders 
  • Pesticides are linked to breast cancer, parkinson, colon cancer, disease rates getting higher and higher
  • 41% will get cancer in their lifetime aND a large portion of incidences are stimulated to a large extent by toxins in environment




NYU Food Studies professor Marion Nestle notes that we subsidize corn, wheat, cotton, but we don’t subsidize specialty vegetables/fruits. The government pays big corporate farms to prod cheap unhealthy foods, increasing production of cheap fast food





Things to remember. 



Pay more now, pay less later with your health








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