Posted by in Dental, Green Beauty, Reviews | 3 comments










When people mention the idea of pursuing natural products one of the last things that is talked about is dental products..



Whether we realize it or not, our diet, skincare, and especially products we use for dental hygiene should be in their most natural form. 



Typical dental products today are chock full of chemicals [some you can’t even pronounce] but, sadly.. they are accessible and affordable so consumers gravitate towards these products



Hello products were created to not only freshen up the dated appearance of everyday toothpaste, but the flavors are innovative, and the chemicals are minimal.. 



The issues I have with Hello products were the fact that they contain the controversial ingredient sodium laurel sulphate as well as “Natural” flavors, which is very vague and as I hope you know, could mean anything.. 




Are HELLO 100% natural… no, but they are accessible in stores nationwide, they use stevia, [super cool],  and are a step in the right direction.. 





If you’re looking to embrace the more natural side of dental care, I recommend checking out the HELLO products, but if you’re ready to go ALL NATURAL, there are other options out there!












Found most often in anti-bacterial products, triclosan supplements many toothpaste brands. Unfortunately, the United States Environmental Protection Agency (EPA) classifies triclosan as a pesticide, stating it poses a risk to both human health and the environment. Scientists categorize triclosan as a chlorophenol, which is a type of chemical suspected of causing cancer in humans.


Sodium Lauryl Sulfate

Added as a detergent and cleansing agent, sodium laurel sulfate and its cousin sodium laureth sulfate pose a wide range of potential health risks. On its own, sodium laurel sulfate can damage eyes, irritate skin and lead to labored breathing. According to the American College of Toxicology, sodium laurel sulfate may stay within the body for up to five days, accumulating in the heart, liver, lungs and brain. When combined with certain other chemicals, sodium laurel sulfate transforms into nitrosamines, a class of powerful carcinogens that cause the body to absorb harmful nitrates.


Propylene Glycol

An active component in antifreeze, propylene glycol acts as a wetting agent and surfactant in toothpaste. The Material Safety Data Sheets for propylene glycol warn that the chemical can be rapidly absorbed through the skin, with prolonged contact leading to brain, liver and kidney abnormalities. The EPA won’t allow its workers to handle propylene glycol without wearing rubber gloves, yet it doesn’t stop the chemical from being used in common health care products.



Consumers find diethanolamine, or DEA, in products that foam, including toothpaste. DEA disrupts hormones and forms cancer-causing nitrates. According to Dr. Samuel Epstein, professor of environmental health at University of Illinois, repeated skin exposure to DEA can lead to increased risk of liver and kidney cancers.


Sodium Fluoride

Dentists have trumpeted the virtues of fluoride for years, claiming it’s the best defense against tooth decay. Fluoride supposedly builds strong, healthy teeth. In reality, sodium fluoride, a by-product of aluminum manufacturing, can also be found in rat poisons and industrial pesticides. According to the Akron Regional Poison Center, ingesting 1/10 of an ounce of fluoride can kill a 100-lb. adult. Ingesting even a small amount of sodium fluoride may cause nausea, vomiting and diarrhea. Yet despite its dangers, sodium fluoride continues to be a staple in all leading brand’s of toothpaste.










Oral care, to the majority of people, is a task completed on autopilot morning and night.


Few of us can tell much difference between brands. We don’t really understand which paste formulation is better for us — whitening, tartar control or fresher breath. At the store, we often pick the tube that’s on sale, or the one our mother used to buy.


But when commodities trader-turned-entrepreneur Craig Dubitsky thinks about oral hygiene, he sees all that’s wrong with the scenario I just described.


Dubitsky sees aggressive brand messaging focused on fear and shame. If you don’t use their products, you won’t get the date or the job. He wonders why pretty smiles aren’t as common in advertisements as the sterile white tooth with exposed roots, and why brands don’t mention the taste of something you put in your mouth.


He questions why the ingredients are always killing and fighting stuff. The more it hurts, the better it works, many brands seem to say.


And why the tube? The tube looks mangled after just one squeeze, and then there’s the argument that always ensues about the proper way to eke out the last bit. Its strange shape requires it be placed inside a cardboard box just to sit on shelves.


“Why not create something about friendly, something that’s delicious,” he says. “And why not make it beautiful?”


Dubitsky is the founder of a three-year-old Montclair, N.J., start-up called Hello Products, which is bringing to market a line of oral hygiene products that are designed, formulated, flavored, manufactured, packaged and marketed dramatically differently than others like it on store shelves.




hello oral care products(1)

Does hello contain alcohol? I know that alcohol dries the mouth out, but isn’t it the strongest agent to kill bacteria?


We don’t mind a beer or a nice glass of wine every now and again.  And we even like to break out the champers for special occasions.  But alcohol in mouthwash or breath sprays?  Not friendly, and so not happening.  Alcohol burns and stings, and we don’t think there’s anything friendly about that.  Alcohol also dries out your mouth and limits saliva flow, and believe it or not, saliva is designed to wash away the bacteria that causes bad breath.  If you want alcohol, think about an adult beverage, not a mouthwash.


Does hello contain sodium lauryl sulfate (SLS)?

Yes.  Sodium lauryl sulfate is a cleaning agent derived from coconut and palm oils.  It’s the stuff that makes our toothpaste foam just a touch.  We dig it.







 Tell me about hello and sustainability.


Sustainability is a part of being seriously friendly, and we are always striving to improve our products with this in mind.


Currently, you can readily recycle our mouthwash bottles.  We’ve also tried to avoid excess packaging on the toothpaste by losing the wasteful cardboard carton on the toothpaste.  Our breath spray contains a pump engine that employs some metal parts, so that’s not quite so easy to recycle.  We’ve tried to offset some of that by using a friendly paper card and recycled plastic for the outer packaging our sprays.


Is hello tested on animals?

All of our products are vegan, cruelty-free, and never tested on animals.  Harbor, our head of HR, wouldn’t have it any other way, and neither would the rest of us here at hello.








Meet the new squeeze


Our anticavity fluoride toothpaste strengthens and whitens teeth, and reduces tartar buildup. What you’ll probably notice is that it tastes incredible, and the package looks beautiful from start to finish.


directions: brush + greet freely


Active Ingredients
Sodium Fluoride (2.4%)0.15% w/v Fluoride Ion


Inactive Ingredients

Sorbitol , Hydrated Silica , Vegetable Glycerin , Purified Water , Xylitol , Natural and Artificial Flavor , Xanthan Gum , Sodium Lauryl Sulfate , Titanium Dioxide , Stevia  




naturally friendly™ 
improves dates


artificial colors
artificial sweeteners




Purified Water,  Vegetable Glycerin,  Xylitol,   Natural And Artificial Flavor,   Poloxamer 407,  Polysorbate 80,  Citric Acid,  Sodium Benzoate,  Potassium Citrate



Seriously Friendly™
Let’s Be Friends


    • Yes:  Freshens, 99% Natural, Delicious, Improves Dates

    • No:  Alcohol, Artificial Colors, Harsh Chemicals, Ouch

    • Good to Go:  Twist to Open + Close, Spray + Greet Freely



    Hello Fresh Pink Grapefruit Mint 

   Active Ingredients

Sodium Fluoride (2.4%)0.15% w/v Fluoride Ion


Inactive Ingredients

Sorbitol , Hydrated Silica , Vegetable Glycerin , Purified Water , Xylitol , Natural and Artificial Flavor , Xanthan Gum , Sodium Lauryl Sulfate , Titanium Dioxide , Stevia




Your swish come true


Our mouthwash cleans and refreshes without stinging.  And it tastes so incredible, you won’t want to spit it out. Another friendly difference? You won’t want to hide it under your sink.


directions: rinse + greet freely.



Purified Water, Vegetable Glycerin, Xylitol,  Poloxamer 407, Natural and Artificial Flavor, Polysorbate 80, Citric Acid, Sodium Benzoate, Potassium Citrate



Good, to go


With our breath spray you can get the perfect dose of freshness when you’re out and about. No alcohol, no ouch, and no worries.


directions: spray + greet freely.





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  1. Thanks for checking us out, and for the post and video review! Love your blog! Stay friendly+greet freely, Craig
  2. I love the breath spray!

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