MUDITA DESIGNS REVIEW
HELLO & HAPPY WEDNESDAY!!
I’M EXCITED TO SHARE WITH YOU A YOGA APPAREL LINE THAT POSSESS NOT ONLY CREATIVE DESIGNS, BUT A BEAUTIFUL MISSION TO SPREAD THE PRACTICE OF YOGA..
Mudita creators Rachel and Sara met while they were attending New York’s Fashion Institute of Technology, both majoring in fashion design. Lovers of yoga, they were inspired to create a local company that makes the highest quality yoga clothes AND gives back to the community.
With a commitment to sustainability Mudita was born, crafting studio-to-street yogawear with natural fiber fabrics, eco-friendly printing, and sweatshop-free New York City production. Inspired to pass on the benefits of yoga to the next generation, with every pant we make and sell, we contribute to free yoga classes in New York City public schools.
Mudita Design is ecstatic to be a socially responsible company, where women can look and feel great, while sharing the power of yoga with the next generation.
MUDITA INDIEGOGO CAMPAIGN
MUDITA DESIGN: STUDIO-TO-STREET YOGA WEAR WITH A BIG HEART
The Brooklyn based, eco-friendly studio-to-street yoga wear company Mudita Design is excited to announce a $13,000 Indiegogo campaign in support of their first round of mass production. The ambitious campaign sets out to raise the funds beginning on September 4th and will run for 30 days, ending on October 4th.
Mudita Design was founded when New York knitwear designers Rachel Harmon and Sara Nielsen noticed something in their frequent visits to area yoga studios. “Everyone was wearing black pants!” explained Nielsen. “We found a void in the market, and wondered if we couldn’t offer different.” The pair began working on designs that incorporated beautiful colors, artistic prints, and natural fiber fabrics. After months of testing prototypes in New York City yoga studios, incorporating feedback on fit and feel, Mudita Design has finalized an entire American made line of yoga wear, versatile enough to be stunning both in the yoga studio, and out and about on the city streets.
In addition to offering unique, beautiful products, Mudita Design is dedicated to passing the tools of yoga from one generation to the next. In order to advance this mission, Mudita has partnered with Yoga Foster, a New York City non-profit providing inner-city school kids with free yoga classes. (I’LL BE WORKING WITH THEM THIS YEAR) “From the beginning our mission has been to produce high-quality eco-friendly clothes, while also having a positive impact in our community,” said Harmon. For every garment sold, Mudita makes a donation to Yoga Foster, giving the gift of yoga to children in public schools across the city.
The Indiegogo funds will be used to finance the company’s first large scale production of their studio-to-street yoga collection. Individuals with pledges ranging from $10 to $1000 will receive original Mudita Design totes, shirts, and pants, while pledges of $2500 or more will afford the chance to join the design team on a unique project!
Mudita, which means the cultivation of joy, is reaching out to the yoga and apparel community for help. Mudita is asking for everyone to please donate and spread the word about this amazing project. Here’s to the hope that a little more joy will be cultivated as a result!
Why the sanskrit name “Mudita” ? – Answered by Sara
Mudita is a Buddhist practice of cultivating joy through others well being. I was on a week long meditation retreat at Spirit Rock Meditation Center and during one of the dharma talks, my teacher introduced the practice of Mudita. It was a profound experience to acknowledge the joy arising within myself at celebrating other’s good fortune & happiness. I was inspired to call our company Mudita because from day one we have wanted to run our company in a manner that does good for others and cultivates joy. The name is a constant reminder to our mission of creating clothing that is sustainable for the planet, beautiful & durable. Also to bring happiness to others through actively supporting youth yoga in the community. It brings us joy to help the next generation learn valuable life skills for a happy, healthy life.
What inspired you to design a yoga apparel line? – Answered by Rachel
Sara and I met at design school where we were both knitwear majors and immediately hit it off. We both had a lot of the same values and goals when it came to living a healthy lifestyle and wanted to create a company that reflected these values of a healthier consumer and planet. Most companies had been using synthetics like nylon / polyester and we felt strongly about using something produced from the earth. Yoga had been a major part of both our lives and felt like the right outlet for us. Our initial inspiration was from the oversaturation of black yoga and athletic clothing being worn and sold in NYC. Yoga brightens the light within us all and is so uplifting, we were baffled that the industry was not offering more color and prints. We began with this idea of ‘no black’ and ran with it. We lab dipped many colors and personally created a palette of base colors and prints that were reflective of ones practice allowing their clothes to speak for them.
What’s your favorite creation thus far? – Answered by Sara
That is a hard choice because I absolutely love our printed Savasana leggings but in all honesty I have been wearing our Citra pant as though it’s my uniform. I teach a few private yoga classes during the week and our Citra pant is a cute combination of a 3/4 legging with a rouged skirt. It’s comfortable for practicing in and yet with the skirt pulled all the way down and a pair of boots I look stylish & not super athletic for the rest of my day.
What’s your favorite yoga pose and why?
Answered by Sara
Trikonasana also known at triangle pose is one of my favorite asanas. I feel like an expansive star fish when I do this pose. I had one of my first yoga teachers many years ago, use that expression in a class and it has stuck with me to this day. I feel grounded in the earth yet simultaneously light through my limbs as though I can reach for the stars. This is also the pose we use for our logo!
Answered by Rachel
Matsyasana or fish pose is my all time favorite yoga pose. I come into this pose after a few minutes in shoulder stand and feel as though my body is receiving a hug from the earth. It is such a grounding and refreshing pose. It also helps to open the heart and throat chakra which I love to focus on.
Do you plan to expand your line to carry items in additional to apparel? – Answered by Rachel
Yes! We look forward to expanding into men’s wear late this summer. There is a need for it in the market and we are we have been working on a capsule collection that we are really excited about!
ASANA PANT WITH CHAKRA FANS
A fitness essential that is flattering for any body type. We have revamped the classic pant by adding a stellar print to show you in your best light.
Yoga, Pilates, dance, and training
I LOVED THESE PANTS, SUPER COMFY, DON’T FADE AFTER WASHING, AND WEARABLE OUTSIDE THE YOGA STUDIO!!
Details & Care
Mid rise waistband hits you at the perfect spot, no need to pull your pants up in the middle of a pose.
Soft and breathable, our custom-made fabric gives you that ‘held-in feeling’.
Never be afraid to rock your polka-dot panties in these pants, there is no grin through during extreme stretches
Gusset was designed for greater range of movement and comfort
90% cotton 10% spandex, four-way stretch
Clean finish with durable, athletic seams
Machine wash cold, dry flat
Our screen prints are environmentally friendly, water based and have a soft feel
Hand made & Fit like a glove
Great Fabric & Designs